With its soft, squishy texture and adorable little sitting pose, this plush toy series is so charming you’ll want to keep it right by your side. The appeal lies in its relaxed, gentle cuteness, highlighted by a hand-drawn–style design with a loose, whimsical touch. In the Chinese market, where the products were launched ahead of other regions, they gained popularity under the nickname “Cat Face.” In 2025, collaborations with Evangelion, and Demon Slayer became hot topics on social media.